every other week there is a new position that pops up on x. a month ago it was FDE(forward deploy engineer), a week ago it was content engineer and now its GTM engineer. supposedly, that's the next big thing.
the problem with trends is that, anyone who has the ability to fit into these roles was doing it anyway and people who haven't yet gained the skills to fit into it start thinking this is the next big thing and so, they move from one role to another whilst not learning anything substantial
the skills to be valuable haven't changed in the last 3 years and i don't think its changing anytime soon: 1. clarity of thought: how good can you explain what you are thinking. this obviously presumes that you are also thinking right but if you have spent a couple of weeks in the space, you kind of have some idea of what works and what doesn't.
2. creativity: or virality as you call it. its an ability to look at a thing from a different perspective or to copy someone doing that whilst giving it your own twist and getting eyeballs on whatever the product/idea is.
3. agency: i have written a long blog about it(linked in bio) but to keep it short: how quickly do you through idea -> this is something i can do -> start doing -> learning -> doing it. most people stop at idea. anything over that is an edge by itself.
4. problem solving: how good you are at breaking down a problem faced by customer/user/company to steps that can be solved in code. you don't need to write code anymore for most parts of it but the problem solving part still stands as is. as someone who has ran behind plenty of trends thinking it would be the next big thing, i'd recommend spending time in core abilities that carry through them all. agency being the most important part of it. dm for any help :)